SMEs, (student)entrepreneurs and corporates face challenges since Amsterdam announced the transition from linear to a 100% circular economy in 2050. What does this mean for your business?
In the context of the Amsterdam Circular Strategy, presented by Eveline Jonkhoff (Amsterdam municipality), we discuss the challenges and opportunities with Hanneke van de Vijfeijke (Ikea Netherlands), Jurjen de Waal (TooGoodToGo) and Adriana Galijasevic (G-Star RAW).
This event is the first in a series of events by Cumulus Park where we invite the attendees to come together and share insights on circular transformation.
15:20 – 16:10 Plenary
- Keynote speaker Eveline Jonkhoff
- Panellist discussion IKEA, TooGoodToGo and G-Star RAW
16:20 – 16:40 Break out sessions
16:40 – 16:45 Wrap up and overtime
Strategic advisor & program manager circular economy, Amsterdam municipality
Eveline Jonkhoff is responsible for the Amsterdam Circular Economy program which started in 2015 with an in depth research into the potential of a circular economy. Recently the city launched the new integrated 5 year strategy Amsterdam Circular and the first city portrait based on Doughnut Economics.
Hanneke van de Vijfeijke
Country Sustainability Manager IKEA NL
Hanneke van de Vijfeijke enables the ongoing transformation of IKEA towards reaching the sustainability ambitions and goals, using the People Planet Positive Strategy. She entices customers to make sustainable choices, makes the production more sustainable and improves waste recycling to make new products of it.
Jurjen de Waal
Food Waste Campaigner, Too Good To Go
Jurjen de Waal is a campaigner and expert on the field of environmental and social impact of our food. As Food Waste Campaigner at world’s 1# food waste app Jurjen is now building a food waste movement, inspiring and empowering everyone to take action against food waste.
Denim & Sustainability Expert
Adriana’s role is of interdepartmental nature. She works closely together with design, R&D, product development, merchandising and sustainability teams to implement sustainable material targets and circular economy innovations within G-Star RAW. To accomplish this, she focuses on driving sustainable research, circular product innovation as well as internal and external education.
Lori Divito – AUAS
Lector Collaborative Innovation and Entrepreneurship
Willem van Winden – AUAS
Lector Urban Economic Innovation